How Many People Search Hoe to Be Funny

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Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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Have you ever wondered what people search for most on YouTube?

Today, I'm excited to share with you some brand new data:

  • Top 100 YouTube searches (US): a list of the most popular YouTube searches in the US.
  • Top 100 YouTube searches (Worldwide): the same data but filtered to show searches outside of the United States too. And with global search volumes.

But first things first, a tip for those doing YouTube keyword research:

You can find YouTube search volumes for 371 million keywords with Ahrefs' Keyword Explorer.

Now, without further ado, let's find out just how popular cat videos really are.

Top 100 YouTube searches in the US

# Keyword Search Volume
1 pewdiepie 4,571,398
2 asmr 4,036,274
3 music 3,347,560
4 markiplier 2,969,267
5 old town road 2,501,430
6 billie eilish 2,355,459
7 pewdiepie vs t series 2,179,597
8 fortnite 2,010,834
9 david dobrik 2,006,263
10 jacksepticeye 1,956,498
11 joe rogan 1,922,619
12 james charles 1,852,057
13 baby shark 1,843,336
14 bts 1,648,962
15 dantdm 1,648,379
16 snl 1,569,452
17 game grumps 1,399,182
18 cnn 1,383,248
19 wwe 1,351,784
20 lofi 1,317,905
21 minecraft 1,294,920
22 shane dawson 1,218,344
23 fox news 1,194,207
24 msnbc 1,162,435
25 mrbeast 1,155,660
26 fgteev 1,132,139
27 ssundee 1,130,356
28 lofi hip hop 1,115,248
29 t series 1,106,948
30 gacha life 1,088,275
31 stephen colbert 1,071,076
32 flamingo 1,053,715
33 ariana grande 1,045,804
34 nightcore 992,960
35 songs 945,140
36 jake paul 938,932
37 lazarbeam 921,944
38 tyt 905,280
39 eminem 901,503
40 taylor swift 894,841
41 post malone 888,713
42 vanossgaming 888,357
43 memes 871,174
44 jeffree star 861,302
45 trump 853,570
46 study music 840,359
47 cardi b 833,307
48 juice wrld 809,349
49 game of thrones 807,388
50 espn 801,990
51 unspeakable 794,403
52 john oliver 784,305
53 logan paul 775,211
54 nba youngboy 770,299
55 try not to laugh 766,004
56 blackpink 761,919
57 coryxkenshin 759,131
58 avengers endgame 752,274
59 roblox 735,723
60 andrew yang 732,854
61 dude perfect 730,066
62 last week tonight 726,970
63 peppa pig 725,073
64 mr beast 715,461
65 chad wild clay 708,328
66 dunkey 706,010
67 ufc 699,040
68 game theory 693,334
69 nfl 688,779
70 jre 687,693
71 buzzfeed unsolved 682,198
72 popularmmos 679,442
73 drake 679,361
74 borderlands 3 670,494
75 ninja 670,413
76 colbert 669,343
77 sml 662,973
78 tik tok 658,256
79 itsfunneh 652,226
80 undisputed 651,707
81 ben shapiro 650,475
82 seth meyers 650,378
83 rachel maddow 648,303
84 projared 641,203
85 pokemon sword and shield 640,846
86 jeffy 640,603
87 trevor noah 640,279
88 critical role 637,750
89 trisha paytas 636,567
90 blippi 634,897
91 gmm 623,242
92 first take 622,691
93 nintendo 620,470
94 queen 619,303
95 sssniperwolf 618,963
96 ryans toy review 611,976
97 tati 604,341
98 funny videos 601,083
99 sis vs bro 599,916
100 jenna marbles 598,684

It's clear right away that searches for songs and musicians dominate this list.

In fact, 20% of the top 100 searches are music related.

Billie Eilish appears to be the most popular artist on the list with over two million monthly searches. Ariana Grande, Eminem, and Taylor Swift also make it into the top 40 with almost three million combined searches.

And this song is proving pretty popular, with over 2.5M monthly searches:

https://www.youtube.com/watch?v=r7qovpFAGrQ

But it's not all about music…

You'll notice that 5 of the top 10 searches are "branded" searches—i.e., folks searching for channel names or YouTube personalities. This is a trend that continues beyond the top 10, with 52% of the top 100 searches being for specific YouTube personalities and channels.

Here are the top 10 most popular YouTube channels and "celebrities" according to our data:

# Keyword Search Volume
1 pewdiepie 4,571,398
2 markiplier 2,969,267
3 pewdiepie vs t series 2,179,597
4 david dobrik 2,006,263
5 jacksepticeye 1,956,498
6 joe rogan 1,922,619
7 james charles 1,852,057
8 dantdm 1,648,379
9 snl 1,569,452
10 game grumps 1,399,182

These searches get a combined 22.7 MILLION searches per month in the US.

Interestingly, quite a few of these folks are gaming vloggers (or gaming vloggers turned YouTube personalities, like PewDiePie), which brings us neatly onto what appears to be the next most popular genre of videos on YouTube: gaming videos.

Here are all the searches that somehow relate to gaming (and their respective search volumes):

# Keyword Search Volume
1 pewdiepie 4,571,398
2 markiplier 2,969,267
3 fortnite 2,010,834
4 jacksepticeye 1,956,498
5 dantdm 1,648,379
6 game grumps 1,399,182
7 minecraft 1,294,920
8 fgteev 1,132,139
9 ssundee 1,130,356
10 vanossgaming 888,357
11 unspeakable 794,403
12 dunkey 706,010
13 game theory 693,334
14 popularmmos 679,442
15 borderlands 3 670,494
16 ninja 670,413
17 pokemon sword and shield 640,846
18 nintendo 620,470

Having looked through some of those channels myself, live gaming videos—aka, "let's plays"—seem very popular. Not familiar with such videos? Here's one of the most popular let's plays from one of the most popular YouTubers on our list—jacksepticeye:

https://www.youtube.com/watch?v=rJmsCDWKCnc

Speaking of live videos, they're so popular that YouTube now has a dedicated channel for live streams.

It's not just live TV that people like watching on YouTube either: John Oliver, Stephen Colbert, and many other US TV personalities also get millions of searches per month.

So, to summarize, people flock to YouTube in search of entertainment.

Hardly surprising, right? But what is surprising is this:

None of the top 100 YouTube searches in the US have anything to do with cats. That's a shame because I love cats. ðŸ˜‰

https://www.youtube.com/watch?v=sP4NMoJcFd4

Now let's see how these US stats compare to the Worldwide stats.

Top 100 YouTube search queries globally

# Keyword Search Volume
1 bts 16,723,304
2 pewdiepie 16,495,659
3 asmr 14,655,088
4 billie eilish 13,801,247
5 baby shark 12,110,100
6 old town road 10,456,524
7 music 10,232,134
8 badabun 10,188,997
9 blackpink 9,580,131
10 fortnite 9,117,342
11 minecraft 8,540,800
12 pewdiepie vs t series 8,252,156
13 peliculas completas en español 8,223,530
14 senorita 8,203,240
15 ariana grande 7,599,148
16 alan walker 7,011,862
17 tik tok 6,918,634
18 musica 6,776,562
19 wwe 6,720,364
20 calma 6,570,493
21 bad bunny 6,462,239
22 eminem 6,454,801
23 queen 6,443,123
24 ed sheeran 6,098,093
25 peppa pig 6,011,992
26 despacito 5,694,159
27 la rosa de guadalupe 5,653,795
28 taki taki 5,437,988
29 enes batur 5,424,066
30 michael jackson 5,079,319
31 songs 5,040,082
32 t series 4,948,708
33 maluma 4,858,299
34 bad guy 4,806,490
35 markiplier 4,770,407
36 taylor swift 4,709,317
37 ozuna 4,665,643
38 nightcore 4,622,362
39 paulo londra 4,606,009
40 karaoke 4,542,724
41 james charles 4,530,707
42 youtube 4,472,373
43 imagine dragons 4,471,413
44 dance monkey 4,468,853
45 twice 4,388,230
46 roblox 4,383,944
47 free fire 4,368,431
48 gacha life 4,360,138
49 post malone 4,268,859
50 justin bieber 4,153,259
51 felipe neto 4,129,776
52 bruno mars 4,125,165
53 7 rings 4,071,507
54 china 4,007,730
55 doraemon 3,919,814
56 anuel 3,895,705
57 kill this love 3,841,537
58 jacksepticeye 3,777,353
59 maroon 5 3,771,017
60 joe rogan 3,763,617
61 game of thrones 3,762,771
62 marshmello 3,739,179
63 linkin park 3,735,715
64 david dobrik 3,707,115
65 bohemian rhapsody 3,702,925
66 squeezie 3,639,897
67 lady gaga 3,636,055
68 aaj tak live 3,576,911
69 5 minute crafts 3,542,329
70 cardi b 3,541,762
71 geo news live 3,529,420
72 музыка 3,510,408
73 selena gomez 3,452,110
74 coldplay 3,438,660
75 dantdm 3,432,755
76 lofi 3,423,363
77 anuel aa 3,421,588
78 rihanna 3,399,253
79 drake 3,391,085
80 dross 3,388,714
81 los polinesios 3,378,828
82 rap 3,372,895
83 shawn mendes 3,303,856
84 cocomelon 3,286,720
85 sia 3,286,486
86 song 3,216,548
87 slime 3,215,921
88 dua lipa 3,215,514
89 con calma 3,209,614
90 funny videos 3,185,759
91 mikecrack 3,183,225
92 vegetta777 3,150,688
93 pubg 3,052,130
94 avengers endgame 3,043,992
95 movies 3,041,954
96 soolking 3,039,784
97 believer 3,008,394
98 gta 5 3,000,893
99 romeo santos 2,995,028
100 katy perry 2,993,646

It looks like people are somewhat obsessed with BTS, as monthly searches top 16M worldwide!

That's more than 6 searches per SECOND, on average.

And they're not the only artists racking up the YouTube views. Searches for artists, bands and songs dominate our list of the top 100 worldwide YouTube searches with a staggering 58/100 searches (almost ⅔) being music-related.

So compared to the US, it seems that the rest of the World uses YouTube far more for music.

What are they listening to besides BTS? Ed Sheeran, Bruno Mars, Coldplay, and of course,Billie Eilish.

Here's a great live performance by Billie:

https://www.youtube.com/watch?v=4sZ2_aGsLKU

There are also far fewer "branded" searches (i.e., for YouTube personalities) Worldwide. Only two of the top 10 searches are branded, which is quite a contrast to the US where half the top 10 searches are.

ASMR videos appear to be popular everywhere.

Not familiar with ASMR videos either? You're in for a treat… #DontJudge

https://www.youtube.com/watch?v=GUUAu_aiaVw

And how about this:

There are almost 4.5M monthly searches on YouTube for… um, Youtube. #GoFigure

See more YouTube search data in Keywords Explorer

Are you doing YouTube SEO and want to know how many searches a particular query gets on YouTube every month?

Head over to Ahrefs' Keywords Explorer, enter a query and select YouTube from the dropdown.

Let's see how many people search for "Ahrefs" each month in the US.

1,700 searches. Looks like Sam Oh is doing an excellent job growing our channel!

Lots of folks outside the US also seem to be looking for our channel, as the global volume for this query is 4,100. We're especially popular in India.

But the fun doesn't stop there…

We can use the Phrase match report to delve deeper and see the specific things people are searching for about the topic.

Looks like a fair few people are looking for an Ahrefs tutorial.

And they're in luck because we have an entire playlist of Ahrefs tutorials!

https://www.youtube.com/watch?v=DZE7FbMBuJY&list=PLvJ_dXFSpd2vX2RVxjEjBmYoeX6LmJFGP

marshblat1989.blogspot.com

Source: https://ahrefs.com/blog/top-youtube-searches/

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